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Down with the Bad, Up with the Good

We live by a promise that includes not just picking the most efficacious natural ingredients but also omitting the potentially harmful ones.

Talking the Talk, Walking the Walk

With the PAÑPURI Promise, you get a guarantee that what you're putting on your skin has been formulated with the good and purged off the bad.

When it comes to ingredients, PAÑPURI lives by a promise without compromise. Working with biologists, botanists, chemists and natural manufacturers around the world, PAÑPURI keeps abreast of the latest natural ingredient discoveries, extraction techniques and preservation technologies to deliver the most effective products available.


Employing only 100% pure plant essential oils in all of its blends with no added perfumes or fragrances, PAÑPURI complements its formulations with natural alternatives for preservatives, making each small batch of production of optimum quality for at least 6 months.

This promise is also extended into the jars, bottles and vessels used by PAÑPURI, especially its signature paper, which is manufactured without the presence of elemental chlorine, acid or other heavy metals, and is also compliant with ISO 9706 for its longevity.


PAÑPURI's belief in enhancing one's wellness and beauty does not stop at selecting the most efficacious and efficient ingredients in the market. PAÑPURI omits potentially harmful and toxic chemicals from each formulation while guaranteeing a sensorial experience that optimally benefits the body and the soul.

PAÑPURI's products are formulated without harmful chemicals like Sodium Lauryl Sulfate (SLS), Sodium Laureth Sulfate (SLES), white oil, mineral oil, petrolatum, paraffin, parabens, phenoxyethanol, chlorophenesin, triclosan, silicone, aluminum, phthalate, phosphate, microbeads, among others. Check out the ZeroListTM for the complete list.

The PAÑPURI label is a sacred place...

...and we treat it as such. This is why we have our ZeroListTM, an index of more than 1,000 questionable or harmful ingredients easily found in the market today. These are ingredients you will find zero percent of in all our formulations.


Over 80,000 chemicals on the market today are used carelessly without any safety data. The skincare and beauty industry, most especially, still lacks major federal law that regulates the safety of ingredients used in personal care.

This is why PAÑPURI employs a three-step protocol every time we add an ingredient into any of our formulations. Through this process and our ZeroListTM, we aim to raise awareness to customers and the industry alike, while assuring you that the PAÑPURI product you're putting on your skin contains ingredients devoid of questionable and harmful chemicals.

PAÑPURI's Ingredient Selection Process

  • STEP1
  • STEP2
  • STEP3


Vigilant Screening

We eliminate potential harm right from the beginning. Even before ingredients are sampled, each one is screened for information on toxicity as well as specific health hazards.

PAÑPURI's ZeroListTM bans the use of more than 1,000 harmful ingredients easily found in the market. This includes restricted chemicals banned by the European Union, Japanese FDA, as well as questionable ingredients that PAÑPURI has screened.


Responsible Sourcing

PAÑPURI believes in a kind of luxurious, organic wellness experience that respects the environment and the soil from which all of its ingredients are planted, grown and harvested from.

This is why when we source our ingredients, we have safety and quality in mind. We strive to choose the best options possible—only from sustainable, non-GMO, cruelty-free producers and suppliers.


Transparent Communication

We strive to help you in your decision-making every time you purchase a PAÑPURI product. Our product labels identify every ingredient including internationally added preservatives, traces of allergens, extracts and natural colorants.

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