The essence of holistic wellness is the harmony between the body, mind and soul.

What is Clean Beauty?

Cleaning up your Act

Embracing Clean Beauty and making it part of your everyday life.

It may sound dramatic, but Clean Beauty is quite intense: it's all the benefits you want, without the ingredients you don't need. As PAÑPURI founder Vorravit Siripark defined it, "Clean Beauty is about taking care of yourself and knowing that your well-being is connected to everything around you. For skincare to be clean, it should only contain ingredients that are good, effective and necessary."

While our skin is designed to heal itself, most of the time, beauty products can cause more harm than good with potentially harmful and unnecessary ingredients that could have long-term effects on skin health and the environment, most notably in countries where beauty and personal care ingredients are unregulated. Chemicals like sulfates, silicones, parabens, phthalates, EDTA, PEGs, chemical sunscreens, gluten and animal-derived ingredients slip through the regulatory cracks and end up in our pores.

The beauty industry often shows you only the tip of the iceberg, but it rarely talks about what's underneath it. With the help of technology and social media, that iceberg is being turned on its head and more companies are cleaning up their act, as customers are continuously demanding transparency and honesty from beauty companies. As with them, we believe beauty can be different. We believe that beauty can—and should—be clean and honest. We believe that we, as customers, should have a choice.
0 Is Not 0
We are uncompromising when it comes to ingredients that may cause harm to your skin or the environment, and this is why ZeroList™ was born. The ZeroList™ is made of over 2,300 harmful or questionable ingredientsprohibited in all PAÑPURI formulations. The list goes beyond what worldwide regulatory agencies list when it comes to banning potentially harmful and questionable ingredients, making it a true mark of clean beauty and our commitment to your safety and peace of mind. Each PAÑPURI product that touches your skin is formulated with ingredients that are good for you and the environment, as well as effective and necessary.

At PAÑPURI, we believe skincare shouldn't only be effective; it should also be clean and honest. No secrets, risks, harmful and questionable ingredients. But Yes to transparency, peace of mind as well as cleaner and safer natural alternatives.
Do you agree? Let us know what clean beauty means to you!